Mona Ataya
CEO & Founder Mumzworld

Mona Ataya has proven to be one of the Middle East’s most prominent of women entrepreneurs. She is the Founder and CEO of, the Pioneer and Leading e-commerce Vertical for Mother, Baby and Child shopping in the Middle East. was founded 7 years ago with the vision of empowering mothers to make the most informed purchase decisions for their children and ultimately making their lives easier. Mona has won numerous awards in the past year including Voted amongst the 100 most Powerful Arab Women 2014 and 2015, voted amongst the World's 100 Most Powerful Arabs - Generation Next - Arabian Business, 2014. Mona was selected into the prestigious group of globally recognized Endeavor businesses’s in 2014; a network of high impact entrepreneurs from around the world. In 2013 Mona was voted SME Executive of the year. also won The Small Business of The Year Award 2013 and Best Kids Online retailer by Timeout Kids in 2015 and 2016. was also awarded the Images Most Admired Online Retailer of the Year 2014 and 2016 as well as the “Customer Service Excellence Award” by The Customer Festival Awards 2014.